Connect with us


The Scent Of Success And Entrepreneurship, Awwad e Awwad’s Chisciotte



The New Realms of Luxury

Having lived and worked around the world for the past two decades or more, Awwad e Awwad now stands as a seasoned business tycoon and an inspiration for a whole lot of entrepreneurs out there. You may have heard of his name through his brand he established by the name of The House of Awwad, back in 2001. Chisciotte is an extension of that brand launched in the recent few years with the sole objective to cater to the needs of the masses as far as exotic perfumes and colognes are concerned. His Instagram @Awwad is quite rightfully the depiction of his success as he can be seen spending time with many celebrities. Not only this, but many big names in the media industry are seen wearing his colognes and perfumes in social gatherings.

If you are one such fine human being who likes to smell sweet, Chisciotte is undoubtedly the name you’ve heard of in recent years. Mild, calming, and distinct, these are the attributes that have been given to this brand by people around the world. Belonging to the all-time renowned House of Awad, this freshly founded brand has certainly made the world go after it. But, in the long term, sustaining this performance is an entirely different ability that needs to be learned and Awwad e Awwad seems to have mastered it. 

Like all the other businesses, Awwad also had to bear with the initial grind in the beginning, as far as establishing his business reputation is concerned. But once he did so, he never looked back again and now he is competing and working in collaboration with big brands. As of now, Chisciotte is planned to be marketed in the middle eastern markets but like all the other Awwad’s products, it will surely be unveiled to the entire world after its initial phases. So far, the response of the public is quite encouraging for team Chisciotte. Minimalism and universality are the two factors that were kept in mind while proportioning the ingredients for every perfume in the lineup. The aim was neither to make the perfumes so pungent that they start mingling with the brain of the wearer nor to make them too light that they fade away right the moment you leave the room. To achieve this delicate balance, the brand worked closely with teams of experts from around the world, like the one from South Korea, and finally, they achieved the optimum combinations that make all these perfumes equally desirable to the consumer.  

All the products from The House of Awwad as well as Chisciotte are listed on the web on their respective online stores. Throughout the whole lineup, the comfort of the wearer is given prime importance, like said before. Besides this, all the products are unique as far as their overall smell is concerned.

When Awwad saw that he was doing very well in producing and marketing all these scents, he wanted to jump to other integrated markets as well, such as gemstones, clothing, and leather goods. The first line of Awad’s leather bags had already been shown in showrooms around the world if the Corona had not struck the world with all its fury and disruptive potential, hence it will now be launched by 2021. Also, he is still focusing on the designing of his sunglasses line, which he expects to unveil to the public by 2022. The technique Awwad used here is to let customers trust you first, let them build their faith in you, and then advertise to them your other sales products. Via its popular prodigies like Chisciotte, the House of Awwad has already developed invincible credibility among the people. Owing to the strict quality standards and the sense of uniqueness, this newly established brand is already being liked a lot in the markets of Lebanon, Turkey, and Abu Dhabi.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Editorial Picks

How Bryan Quaranto is Helping Undiscovered Talent Build Their Brands



Bryan started his entrepreneurial journey around four years ago by launching his first company, Dreamwood Media, in early 2017. Originally starting out as a production company, over time, his agency evolved into a commercial distribution and publishing platform.

Now, Bryan is helping undiscovered talent develop and refine their intrinsic foundational skills and values to create the perfect blueprint for building and scaling a successful brand, through a process he likes to call “Brand Engineering”. is the central creative hub for many up and coming models, artists, and entrepreneurs looking for more exposure on their current project(s) and breaking personal developments. Bryan has interviewed many prominent figures across many different industries learning from the best and brightest minds to become a better influence and educator for his audience. His platform is currently looking for contributors and is open to community members who are experts in the writing and publishing of ongoing news in the music, art and talent industry.

In 2020, Bryan launched The Creative Activation Podcast with the hopes of enabling artists and entrepreneurs with the right tools and resources to create from. Soon after, he announced that he will be hosting his first networking event titled after his podcast called “The Creative Activation Mastermind” This event will be held in San Juan, Puerto Rico on January 9th & 10th, 2021. 

Bryan and his brand are perfect examples of what hard work, patience, and consistency can create when you truly believe and focus on your values and what you can do. 

You can learn more about The Creative Activation Mastermind here:

You can also listen to his podcast here:

Follow @DreamwoodMedia on instagram at:

Continue Reading


Coming out of Instagram as a Multi-Millionaire, Ahmed Yasir: Revolutionizing Digital Marketing



You might have come across numerous social media ads that were way overdramatic and cliched and just made your cringe-o-meter burst. Unfortunately, in today’s utter world of commercialization, this is what we must bear with. However, there are a few names in digital marketing that have revolutionized the way commercials and ads are seen. Ahmed Yasir is one of them! Starting his career from being an Instagram entertainer and celebrity, he ultimately found his way to be famous through his sense of humor when people began to like and share his memes and vines. It was 2015 when people began to understand the potential of this young future entrepreneur. At that time, he was known to the world by his Instagram accounts of @reactions, @ghetto, and @hood. However, he ultimately made his way to become a full-time digital marketing expert; in fact, he has now acquired a tycoon’s status in this regard as he has established his world-renowned digital marketing firm and holding agency by the name of Instareach LLC.

However, things were not always that much straight forward for the young Ahmed. As a young teenager, Ahmed was in a dilemma about what career to choose since he was equally good at technical subjects like Mathematics and Biology, and he was an exceptional coder in Javascript. However, as he graduated from high school, he decided to opt for Biology and make his career. It was not, however, too late that he realized his passion for Instagram. Those were the days he was receiving quite a lot of fame online through his Instagram accounts. Moreover, he realized that he had exceptional capabilities to keep people entertained while persuading them to buy a product. It sounds like a perfect combo! It sure did to Ahmed at that time. Hence he decided to devote his attention to his Instagram accounts from then onwards. However, it is to be kept in mind that he had made enough progress in his biology subject that he could have easily afforded a sound career in that.

In this sheer competition of moving ahead from each other, the mistakes which the small companies and even the big and well-established multi-nationals make are that they design their ads to be too much reinforcing without any logic, that is, they forget to target the consumer’s interest and pleasure while selling their products. This was the market’s void a decade ago, and marketers were mostly unaware of their mistakes in this regard. At that time, Ahmed Yasir saw a great opportunity with the potential to work on in the longer run. He made his ads convincing and a bit humorous so that the viewers don’t have to skip the ad to save time.

Perhaps because of this reason, most of the big brands today prefer to sell their products on social media platforms like Instagram and YouTube via Instareach LLC. In this regard, Fashion Nova shines the brightest. The brand has partnered up with Instareach to have more customer base and following. Not only this, certain applications and online games have also taken advantage of Instareach’s services like PUBG (PlayerUnknown’s BattleGround) and The Game of War. All these big names prefer to be advertised through Instareach because of its multi-platform interconnection. They can have their product being advertised on different platforms under the same campaign, which is kind of a revolution in the digital marketing industry, even by today’s standards.

The sky’s the limit for those who want to fly high! This is exactly the case with the young entrepreneur and multi-millionaire Ahmed Yasir, as he has not finished conquering the world of digital marketing yet. He further plans to have more collaborations with more renowned brands in the future. You can, too, check his content out at @reactions and @ghetto to stay updated.

Continue Reading



Join Our Community