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How Saana Koljonen Started Her Own Sports Business



Saana Koljonen is based out of Denver, Colorado, originally from Finland, Saana moved to in 2019. She started her entrepreneurial career after getting knocked down a couple of times by life. We had the chance to ask her about how she started her journey.

How did you start you career?
First, I was a professional volleyball player and played in France in 2018, lived my dream and was going towards my biggest goal so far: the European Championship Tournament the next summer. Then I got a nasty bacterial infection in my ankle that spread to my bone tissue and it took so many months and surgeries that there was no way to get back to professional sports. 

During that time I started working for Extended DISC basically from my bed that does behavioral assessments globally and we created together a tool for sports to improve the self-awareness and self-knowledge of athletes who wish to take the leap to their next level by using their natural strengths and skills.

Then I moved to Denver to coach voluntarily/learn more about coaching volleyball at Colorado University of Boulder while still working remotely to Europe with the tool. I got totally immersed in the consultation and coaching world when I realized that I can combine my knowledge and expertise to create services and content for the athletes, coaches and teams that are helping them to get more aware of their individual personality traits so they can gain more confidence and more effective ways to reach their potential. 

When did you decide to take it to the next level?
When Covid hit and all of that work was paused, there were no practices for coaching and Extended DISC also froze their sports department, but I didn’t hit pause. I decided to start my own business and continue on my own. 
I knew that struggles were still there and now athletes were also facing a very uncertain periods in their lives with COVID so I wanted to be there and help them to get more certainty about themselves to come out of this period mentally stronger. 

What is your cause?
My cause is to drive authentic leadership within the athletes and coaches so they can also cultivate it in others. Why authentic leadership? Because too many athletes never reach their full potential because they feel like they are not enough and/or they try to change or become something they are not. Finding their authenticity and their own, optimal way to succeed is going to make them feel aligned with their paths to excellence. 

What is your mission?
My vision is to empower more people who dare to lead themselves and others authentically in the sports world. My mission therefore is to empower athletes, coaches, and teams by behavioral assessments and consultation, and create content for them so they know how to
a) Learn more about themselves
b) Lead courageously
c) Walk towards excellence with authentic confidence, every day.

Have you accomplished any goals?
I launched Sports Capacity Assessment in August 2019 together with Extended DISC.
Got a start up funding for my business idea from Finland. I also started my own company in August 2020. After I achieved a Master’s Degree in Social Sciences of Sports in 2015 I was a professional volleyball player for five years in Germany, France and Finland.

What projects are you working on?
Launching my online course for former athletes/soon to be former athletes on Black Friday as well as increasing the awareness around the Sports Capacity Assessment and my services with the tool that is new in this field. 

What does the future hold for you? 
My future holds authentic excellence. People who understand more what makes them excellent, and that’s what success means for me. 

Thanks for answering our questions Saana, You can learn more about Saana here.

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com


Vinny’s Secret To Scaling Personal Branding!



Who is Vinny?

Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.

4 Tips Building a Strong Personal Brand

1) Strong brand needs consistency
Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, believability, and authority in your business which are 3 most significant elements to have as a personal brand.

2) Know your audience
You need to figure out how to peruse your crowd and give the best substance and data for your crowd to draw in with! Vinnys guidance for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.

3) Balance your brand with your personal life
For what reason would you need to have your own life in your marketing procedure? Lets here it from the expert:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.

4) Be Different
Being authentic is madly significant in each business, yet why:“Your brand should create a culture around your niche that separates you from the rest. Anybody can post about about beauty product ideas,but how does your brand make you stand out from the rest? Your brand should carry an aesthetic that isn’t like the rest.“, this is Vinny’s thought on importance of authenticity!

I am Marko, im an entrepreneur and an agency owner. I love sharing stories of people with passion, tallent and value!

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Sakariye Abdi Invents New System’s for Lead Generation to Help E-Com Stores



Who is Sakariye?

Sakariye Abdi is an e-com store specialist from Finland. Since the time a youthful age Sakariye learned control, exactness and to value individuals around him box his involvement with hand to hand fighting and soccer. This youthful business visionaries principle objective isn’t just to make deals and land customers, however to really fabricate long haul associations with individuals he meets en route! Sakariye has begun his online organization in 2020 toward the beginning of the pandemic with the objective to help individuals who run their online stores get the achievement and opportunity that everybody is publicizing.

Changing the game!

At 24 years old Sakariye and his group have helped 100s of e-com stores everywhere on the world to get fruitful, anyway he didn’t utilize the systematic strategies like every other person. Sakariye has helped these individuals utilizing his own frameworks and his own interesting systems. This business person simply doesn’t put stock in the orderly manners, he accepts that as the world is transforming we should change the techniques we are utilizing, since, in such a case that we utilize a similar system we will not go further we will simply remain at a similar spot.

Sakariye’s message to youthful Entrepreneurs:

At the point when we asked this business person for the Number One counsel he would provide for the youthful business people it was this: “You ought to consistently zero in on advancement over flawlessness. It is greatly improved in the event that you improve by 1% consistently, at that point in the event that you attempt to be awesome and never really push ahead”

Get associated

If you want to get in touch with this astounding young entrepreneur or get a chance to work with him, you can do so trough his instagram page.

I am Marko, im an entrepreneur and an agency owner. I love sharing stories of people with passion, tallent and value!

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