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How Kanye West Innovated A Multi-Billion Dollar Industry

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Kanye West is a world renowned artist, musician and fashion icon. In the past 5 years Kanye has scaled his brand to another level, using his inherent entrepreneurial DNA combined with his hyper creative vision, Kanye’s ability to grow and outperform himself is almost like none other. So how did Kanye go from a foreign exchange student in China to becoming one of the worlds most successful fashion designers?

It started when Kanye was a child. Kanye always had an affinity towards the arts, writing poetry and making musical compositions. After his parents divorced and a few years passed, Kanye moved with his mother, who was an English professor at the time, to China as part of a foreign exchange program. West reported that he learned Chinese but had forgotten most of it, and in his school classes, he received mostly A’s and B’s.

When Kanye came back to America, he secured a friendship with DJ/Producer No I.D. in his early teens. Shortly after, No I.D. became Kanye’s mentor in which he taught Kanye how to sample and program beats into a sampler. After graduating high school a few years later, Kanye began college. Kanye switched from painting classes, to an English major, until he realized his college years would fall short to his musical dreams. This is when he released his iconic album known as “College Dropout” known for redefining what society’s path has previously carved out for you.

Before ‘College Dropout”, Kanye started in the music scene as a producer creating beats primarily for bubbling local artists, eventually developing a style that involved speeding up vocal samples from classic soul records. Despite becoming a well renowned producer, Kanye wanted to become a rapper. 

In 2003, Kanye was struggling to land a major deal until he eventually got picked up by Damon Dash from Roc-A-Fella Records. During this period, West also founded GOOD Music, a record label and management company that would go on to house affiliate artists and producers, such as No I.D. and John Legend. This brings us to the current day after realeasing a series of successful albums like “Graduation”, “808s and Heartbreak”, and “My Beautiful Dark Twisted Fantasy”.

In 2008, Kayne collaborated with Nike on the release of his first three shoes. He has also created with companies like Louis Vuitton and Giuseppe. In 2013 after the release of his “Red October” Air Yeezy 2s, Kanye West ended his partnership with Nike.  That same year Kanye collaborated with German sportswear company Adidas, to create the new edition of Yeezy’s. These shoe releases were the single counter point to compete with the ever lasting Michael Jordan brand, which is valued at nearly 20 billion dollars. In five years, from 2015-2020, Yeezus has been able to scale the Yeezy brand to over a billion dollars. While it doesn’t compare to the current value of the Jordan, The Jordan brand has been around for 35 years compared to Kanye’s five years in the sneaker game.

Kanye has created different lines into in his Yeezy brand including a clothing line called “Yeezy Season 1” which ranged from sweatpants to jackets in the price range of anywhere from $600-$3,000 dollars. This specific clothing line is now discontinued but the merchandise still exists in the collectors world. The sneaker line has also included the Yeezy Boost 750, Yeezy Boost 350, Yeezy 950 and The Yeezy Foam Runners.

Kanye is a visionary when it comes to art and entrepreneurship, and I think this is something we should all aspire to be. The rise of this music and fashion mogul should be a perfect example of exemplary leadership and excellence. You can learn more about Kanye and what he is up to on his twitter here.

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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Artists

La Mata JaeLuna Releases New Latin Raggaeton Album Titled “Paradisiaco”

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Rising artist out of Puerto Rico, La Mata JaeLuna, is taking over the streets with his latest album titled “Paradisiaco”. Released March 30th, 2021, after a successful tail off his latest single titled “Titera”, JaeLuna has built a name for himself in the Latin reggaeton scene. 

Working together closely with Gaby Metálico, an award winning and multi-platinum producer know for creating hits with artists like Ozuna, and Jon-Z, La Mata JaeLuna has found the recipe for creating great hits, and he didn’t do it alone. Also involved in the projects success were the likes of Raggaeton Caro, support from Watuki Music and Carlos Diaz Valdés, an art director based out of Santiago, Chile.

JaeLunas’s latest album comes with a raw nuance of tropical flavor and dives deep into the sounds of urban raggaeton. Should anyone think Luna might waste their opportunity to exceed people’s expectations of his capabilities, “Paradisiaco” offers a diverse variety of unique Latin sound. 

You can listen to the full album, available streaming on Spotify here.

Follow La Mata JaeLuna at his Instagram here: https://instagram.com/jaelunalamata

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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Artists

West Coast Hip-Hop Artist Lilvzexy Shines Bright On ‘Chapter 2’

In addition to being Lilvzexy’s record label, V Zexy Records represents his business knowledge and commitment to being independent.

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West Coast Hip-Hop artist Lilvzexy shines bright on ‘Chapter 2’

In an announcement made in Los Angeles on Monday, hip-hop artist Lilvzexy announced the release date for his latest album “Chapter 2”. On September 27, 2021, the album will be released, with the first singles “Envy Me” and “Heartbreak” setting the tone for the release. 

Chapter 2 reportedly contains 15 tracks total with a bonus track. Also featured on the album are guest productions from Canadian-based producer Johnny and a guest appearance from independent artist Snuffles. Distribution of the album will be handled by V Zexy Records/Distrokid and it will be available online through services such as Spotify, Apple Music, iHeartRadio, and YouTube. 

It is Lilvzexy’s ability to transform visions of pain into lyrical bars of inspiration that makes his music so appealing to Millennials and Generation Z.  In addition to being Lilvzexy’s record label, V Zexy Records represents his business knowledge and commitment to being independent.     

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