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How Kanye West Innovated A Multi-Billion Dollar Industry



Kanye West is a world renowned artist, musician and fashion icon. In the past 5 years Kanye has scaled his brand to another level, using his inherent entrepreneurial DNA combined with his hyper creative vision, Kanye’s ability to grow and outperform himself is almost like none other. So how did Kanye go from a foreign exchange student in China to becoming one of the worlds most successful fashion designers?

It started when Kanye was a child. Kanye always had an affinity towards the arts, writing poetry and making musical compositions. After his parents divorced and a few years passed, Kanye moved with his mother, who was an English professor at the time, to China as part of a foreign exchange program. West reported that he learned Chinese but had forgotten most of it, and in his school classes, he received mostly A’s and B’s.

When Kanye came back to America, he secured a friendship with DJ/Producer No I.D. in his early teens. Shortly after, No I.D. became Kanye’s mentor in which he taught Kanye how to sample and program beats into a sampler. After graduating high school a few years later, Kanye began college. Kanye switched from painting classes, to an English major, until he realized his college years would fall short to his musical dreams. This is when he released his iconic album known as “College Dropout” known for redefining what society’s path has previously carved out for you.

Before ‘College Dropout”, Kanye started in the music scene as a producer creating beats primarily for bubbling local artists, eventually developing a style that involved speeding up vocal samples from classic soul records. Despite becoming a well renowned producer, Kanye wanted to become a rapper. 

In 2003, Kanye was struggling to land a major deal until he eventually got picked up by Damon Dash from Roc-A-Fella Records. During this period, West also founded GOOD Music, a record label and management company that would go on to house affiliate artists and producers, such as No I.D. and John Legend. This brings us to the current day after realeasing a series of successful albums like “Graduation”, “808s and Heartbreak”, and “My Beautiful Dark Twisted Fantasy”.

In 2008, Kayne collaborated with Nike on the release of his first three shoes. He has also created with companies like Louis Vuitton and Giuseppe. In 2013 after the release of his “Red October” Air Yeezy 2s, Kanye West ended his partnership with Nike.  That same year Kanye collaborated with German sportswear company Adidas, to create the new edition of Yeezy’s. These shoe releases were the single counter point to compete with the ever lasting Michael Jordan brand, which is valued at nearly 20 billion dollars. In five years, from 2015-2020, Yeezus has been able to scale the Yeezy brand to over a billion dollars. While it doesn’t compare to the current value of the Jordan, The Jordan brand has been around for 35 years compared to Kanye’s five years in the sneaker game.

Kanye has created different lines into in his Yeezy brand including a clothing line called “Yeezy Season 1” which ranged from sweatpants to jackets in the price range of anywhere from $600-$3,000 dollars. This specific clothing line is now discontinued but the merchandise still exists in the collectors world. The sneaker line has also included the Yeezy Boost 750, Yeezy Boost 350, Yeezy 950 and The Yeezy Foam Runners.

Kanye is a visionary when it comes to art and entrepreneurship, and I think this is something we should all aspire to be. The rise of this music and fashion mogul should be a perfect example of exemplary leadership and excellence. You can learn more about Kanye and what he is up to on his twitter here.

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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Rapper, Veteran, and Online Producer Georgia Gurt Releases EPs While Dropping Beats on YouTube



Nowadays, musicians, producers, and artists are making the most out of the new technology and platforms to be able to enjoy making their own music, getting their names out to the public, and earn support from adoring fans. 

Tray McGirt, professionally known as Georgia Gurt, is a rapper and online producer that aims to make the best music possible using every available means to him.

He creates songs where he performs and also makes beats that are available on YouTube or for artists to use. 

Joining the military 

As an HVAC technician, the military experience gave him more experience to get things done, know how to buckle down and finish things and always be on time. The military taught him to shut down everything outside of whatever the objective is and to just to finish it. The military is all about camaraderie. They helped him learn to keep business, business, and don’t take it personal especially with basic training. His military experience also made him more relatable to people’s from all walks of life. The military gave him a deeper understanding of other cultures. 

The Creative Transformation

“As a creative you can’t be in a place where you don’t have control of your environment. The weather also plays an important part on my creativity. I stay away from the cold temperatures.

Working With New Artists 

Aside from rapping and producing his music, Georgia Gurt is also working with other artists in the industry to create music that’s worth listening to and remembering. 

“I’m always trying to learn new ways to build with a new artist in the industry,” he said. 

He began producing in 2015 when his friend, Hennytimez, asked him to learn how to make his music instead of using the ones from YouTube that were not his own. 

Later in 2016, he graduated college in Miami, Florida. It was there that he met another artist who he enjoyed working with. 

“I met Lanlord in the building online and he invited me to Orlando to meet Ski Mask, The Slump, and Fat Toni. He was his producer for Ski Mask at the time,” Georgia Gurt said. 

The rapper and online producer has also worked with other names in the industry such as Mike Smiff, Vandambodyslam, Flockatrent, and Jay La Familia. 

Being Artist-Friendly 

Georgia Gurt shared that he will continue to work with as many artists as he could and that includes both up and coming as well as major artists to be able to create as much music as he can. 

But like any other artist, he also aims to earn from what he loves doing the most. 

“Of course I will have to be paid for my work just like everybody else in the industry. So I try to make my beats affordable for upcoming artists on YouTube,” he said. 

Getting A Placement on YouTube 

Another goal that Georgia Gurt had in his mind for his career, as well as his first goal, is to get a placement or an opportunity to get his name out in the public and eventually earn more credit for his work. 

“I did that in less than two months with Flockatrent. My latest placement is with Vandambodyslam and Mikesmiff305 on a song called Profits,” he shared. 

He hopes to be able to have more placements and create more songs as well as beats on YouTube as he progresses as a rapper and online producer. 

His Future Projects 

On Friday, February 12, 2021, Georgia Gurt is expected to release a new song called “Say Mane It’s Georgia Gurt” by midnight. 

He also working with another artist, Ja La Familia, who is releasing Street Life Volume One on March 5, 2021. 

These are only some of the projects that he wants to share at the moment but with his creativity and tenacity in creating music, his name may be one to look out for in the future as he works his way to becoming a known artist. 

Learn more about Georgia Gurt on Instagram

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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Chris Burke; An Inspiring Success Story from the Music Industry



Reaching New Heights

The path to success is not always straightforward. One needs to take several decisive turns and make critical changes on the way to reach the epitome of excellence. The key remains to stay true to your passion. The success story of Chris Burke, a young EDM and Trance star, is also marked by more or less similar notions.

Like every teenager, Chris also got influenced by the pop and rock revolution spurred in the early 2000s. Eminem, Foo Fighters, Bruce Springsteen, Biffy Clyro are some of the names Chris listened to in his early teens and up till his twenties. But unlike many other millennials, who merely listen to these tracks and never venture on their own to make music, expressing themselves, Chris decided to why not give it a shot, that too quite early in his career.

To do so, he and his homies sat one day and came up with their music band and named it Cold California. The band depicted the true inner feelings and aspirations of these youngsters. They primarily used this opportunity to polish their skills further. From lyrics to composition, they worked on everything. It made their indigenous talents shine brighter. It also infused in them the confidence to perform in front of large crowds.

Chris believes that any track or single is a complete package in which none of the aspects should be left ignored. Writing the lyrics himself, Chris made sure that they do not sound boring and cliché to the audience. You can feel the influence of Biffy Clyro and Eminem in the early tracks of Cold California. The uniqueness and Out-of-the-Box factor of the music made them earn quite a few bucks, besides polishing the skills and making them ready for the music industry.

Then came the big wave of revolution in the music industry. EDM (Electronic Dance Music), although quite old and tracing its roots to the mid-90s, got hyped up just in the recent decade. Chris came across some tracks of Calvin Harris, another of his countrymen making some REAL good music. Those tracks inspired Chris to work in this genre as well.

Like every progressive artist, Chris always kept his doors open for new genres and art forms to express himself. Giving a shot to work in EDM can be attributed as one of the best decisions of his life. EDM offers a lot of creative space to the artist without being dull and boring for the audience.  

2019 was the year EDM enthusiasts witnessed the work of Chris. His first two EDM singles, Space and Time, and Dreamers are still popular among the fans. His emphasis was to keep the music free from all that extra shebang that sometimes makes the song hectic and tiresome rather than relaxing and soothing. The minimalism, epic drops, and catchy tune contributed towards making these songs a GREAT HIT! Even Tiesto also featured Never Really Liked You, a single by Chris, on his radio show, Club Life. It is quite an achievement for any music producer as Tiesto is often regarded as a mentor by many of the big names in the industry.

Time passed by, Chris kept working on his music, refining it more and more with every track and album and every passing day. Even after achieving new landmarks, Chris was looking for more ways to express himself. He was on vacation in Orlando, Florida, in 2019. There he went to one of the concerts of Gareth Emery. He was pretty impressed by the deepness and sole-penetrating potential of trance music; the way it makes the crowd go crazy on its mild beats, that too in a simple way. It made him work in this genre as well. He started experimenting with its technicalities. Exploring this genre, he found the tracks of Paul Van Dyke and Armin Van Buren very touching. Eventually, he also released a single with Eximinds on Suanda Records in the March of 2020. Although the world was in a state of lockdown for an indefinite period in 2020 because of the Corona outbreak, the response was still pretty encouraging. It made this clear to Chris that the masses were liking his music, and he was on the right track.

Even today, his tracks are the spirit of parties and Clubs worldwide. Looking forward to doing more, Chris is planning to release more Trance and EDM tracks, and the fans are direly waiting for their release. You can imagine the scale of success of young Chris from him raising 3.5 million streaks on Spotify, just in the first year of his music career. So, let’s see what he is up to more!

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

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