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How Dr. Dre and Jimmy Iovine Launched Beats Electronics



Dr. Dre is an American rapper, record producer, audio engineer, record executive and entrepreneur based out of California. The start of Dr. Dre’s career came after Suge Knight, signed Dr. Dre as his flagship artist on Death Row Records. Dr. Dre was also responsible for the production of many famous songs, and working with well known artists like Snoop Dogg and 2pac. 

Jimmy Iovine is an American entrepreneur, record executive, and media proprietor best known for career in the music industry. Iovine has worked with John Lennon and Bruce Springsteen among others, and in 1990, Jimmy had co-founded ‘Interscope Records’ with other investors. 

After the fall of Suge Knight, Dr. Dre formed his own label ‘Aftermath Entertainment’ under ‘Interscope’. After the release of his  “Aftermath” Album in 1996, Dr. Dre was facing financial difficulties because the album wasn’t that popular among music fans. The turning point was when Jimmy Iovine suggested that Dr. Dre signs Eminem, a hip-hop artist from Detroit. The success of Eminems career came after the release of “The Slim Shady LP” in 1999 under ‘Aftermath’. Another successful album under Dre’s label was “Get Rich or Die Tryin” released in 2003 by 50 Cent.

The success of this label led to securing a business relationship between Dr. Dre and Jimmy Iovine over the years. In 2006, Dr. Dre and Jimmy Iovine launched “Beats” on the basis of solving two key problems in the music industry: the impact of piracy on music sales, and the substandard audio quality accepted by industry leaders. Dr. Dre was not happy with the fact that all the hard work put into the audio engineering process was drowned out by poorly manufactured electronics. Teaming up with an executive from ‘Interscope’ allowed the ‘Beats’ brand to be represented by famous pop icons of the time like M.I.A., Pharrell Williams, Will.I.Am and Gwen Stefani.

This is known in todays industry as influencer marketing and is a key strategy in the growth of many hallmark companies. ‘Beats’ primarily relied on the promotion and endorsements of pop and hip-hop music performers and partnered with musicians and other celebrities to appear in music videos and product placements. The use of celebrities for their advertising campaigns allowed the company to aggressively target the young adult demographic. 

In 2010, HTC, a mobile phone manufacturer, purchased 50% ownership majority share in the company for $309 million dollars. The purchase was intended to allow HTC to compete with other cellphone makers by associating themselves with the ‘Beats’ audio experience. In 2012 HTC sold back 25% ownership to ‘Beats” for $150 million and by 2013 HTC had sold the remainder of their ownership for an addition $265 million. 

During the re-acquisition of their stake, ‘Beats Electronics’ announced that the Carlyle Group would make a $500 million dollar investment into the company. In January of 2014, the company launched ‘Beats Music’. A subscription based music service with the capabilities of providing unlimited, uninterrupted streaming and access to tens of millions of songs.

In May 2014, Apple acquired ‘Beats Electronics’ for roughly $3 Billion dollars and merged their streaming service with Apple Music. This is a great story of how anyone with problem can change an entire industry by providing a solution. Dr. Dre and Jimmy Iovine are great examples of how to create a unique product in crowded industry. The success of their company should be recognized as a story to inspire generations on the capabilities of a great partnership.

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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How Trust No One NY Became New York’s Finest Streetwear



We had the chance to catchup with the owner of “Trust No One NY”, a clothing brand focused on streetwear in NYC.

How did you start your journey?

All my life I been I’ve been in the streets and started hustling in my teens to my early 30’s. I use to hustle to get fly so I always had a thing for fashion. In 2015, a business partner of mine passed away due to an overdose on the drugs, we were selling. Before she passed we always spoke about getting out the game and starting our own business, so I decided to do just that.

When did you decide to take it to the next level? 

When my friend passed, I had to reflect on what my next move was going to be. I got out the streets and went legit. The only  thing I was really into was getting nice clothes and art. I always had a thing for putting outfits together. It took a while but I put everything I learned in the streets… Put that same hustle into whatever I decided to do. The name of my crew was Trust No One, so I took that, put a logo together and went to work. I did my research on high end urban fashion, their resources, and invested in some machines. The rest was history!

What is your cause?

My cause is to inspire people… motivate people to persue their dreams. I spent a lot of time wasted in the streets. Feeling lost & hopeless like I couldn’t get a grasp on anything, so I do it for the dreamers. The ones that doubt themselves. You can persue anything you want in this life.

What is your mission?

My mission is for my brand to leave a mark in the fashion industry. Like the ones I grew up like Karl Kani.. Mecca.. Enyce and recent ones like Supreme.. Anti Social Club and Lyfestyle. Not just in the United States but globally. When i decide fashion is over for me I want TNONY to be mentioned as one of the hottest that ever did it.

Have you accomplished any goals?

Still being some what new to entrepreneurship with 5yrs In. My goal is to learn the full aspect of the business. One thing I was taught by others who had clothing lines, was to always trademark & Copyright all your Logos & brand. That is my biggest accomplishment so far. It’s a sense of ownership that is heart felt that nobody can take away from you.

What does the future hold for you?

For Trust No One New York to be bigger than just fashion. I want my brand to be well known in other areas, if there is a lane I want in it. I love music so who knows…but for now, just keep perfecting my craft… guiding others who have the same dream and keeping the faith in the process.

Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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How Kanye West Innovated A Multi-Billion Dollar Industry



Kanye West is a world renowned artist, musician and fashion icon. In the past 5 years Kanye has scaled his brand to another level, using his inherent entrepreneurial DNA combined with his hyper creative vision, Kanye’s ability to grow and outperform himself is almost like none other. So how did Kanye go from a foreign exchange student in China to becoming one of the worlds most successful fashion designers?

It started when Kanye was a child. Kanye always had an affinity towards the arts, writing poetry and making musical compositions. After his parents divorced and a few years passed, Kanye moved with his mother, who was an English professor at the time, to China as part of a foreign exchange program. West reported that he learned Chinese but had forgotten most of it, and in his school classes, he received mostly A’s and B’s.

When Kanye came back to America, he secured a friendship with DJ/Producer No I.D. in his early teens. Shortly after, No I.D. became Kanye’s mentor in which he taught Kanye how to sample and program beats into a sampler. After graduating high school a few years later, Kanye began college. Kanye switched from painting classes, to an English major, until he realized his college years would fall short to his musical dreams. This is when he released his iconic album known as “College Dropout” known for redefining what society’s path has previously carved out for you.

Before ‘College Dropout”, Kanye started in the music scene as a producer creating beats primarily for bubbling local artists, eventually developing a style that involved speeding up vocal samples from classic soul records. Despite becoming a well renowned producer, Kanye wanted to become a rapper. 

In 2003, Kanye was struggling to land a major deal until he eventually got picked up by Damon Dash from Roc-A-Fella Records. During this period, West also founded GOOD Music, a record label and management company that would go on to house affiliate artists and producers, such as No I.D. and John Legend. This brings us to the current day after realeasing a series of successful albums like “Graduation”, “808s and Heartbreak”, and “My Beautiful Dark Twisted Fantasy”.

In 2008, Kayne collaborated with Nike on the release of his first three shoes. He has also created with companies like Louis Vuitton and Giuseppe. In 2013 after the release of his “Red October” Air Yeezy 2s, Kanye West ended his partnership with Nike.  That same year Kanye collaborated with German sportswear company Adidas, to create the new edition of Yeezy’s. These shoe releases were the single counter point to compete with the ever lasting Michael Jordan brand, which is valued at nearly 20 billion dollars. In five years, from 2015-2020, Yeezus has been able to scale the Yeezy brand to over a billion dollars. While it doesn’t compare to the current value of the Jordan, The Jordan brand has been around for 35 years compared to Kanye’s five years in the sneaker game.

Kanye has created different lines into in his Yeezy brand including a clothing line called “Yeezy Season 1” which ranged from sweatpants to jackets in the price range of anywhere from $600-$3,000 dollars. This specific clothing line is now discontinued but the merchandise still exists in the collectors world. The sneaker line has also included the Yeezy Boost 750, Yeezy Boost 350, Yeezy 950 and The Yeezy Foam Runners.

Kanye is a visionary when it comes to art and entrepreneurship, and I think this is something we should all aspire to be. The rise of this music and fashion mogul should be a perfect example of exemplary leadership and excellence. You can learn more about Kanye and what he is up to on his twitter here.

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Bryan Quaranto is the CEO of Dreamwood Media. He is also the host of The Creative Activation Podcast available exclusively on DreamwoodMedia.com

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